Every year, more and more startups enter the tech scene. Currently, there are over 150 million startups around the world. And all of them could be interested in attending your next tech conference. Here are six tips to help you attract cutting-edge startups to your tech conference.
Design attention-grabbing promo graphics
Nearly all modern marketing is about the graphics. People expect to see images or videos nearly everywhere they look. And because of that expectation, there are literally images and videos everywhere you look! That’s why your graphics need to be better, so they can stand out from the competition.
Luckily, you don’t need to take the time to design professional graphics from scratch to promote your tech conference. There are thousands of free conference flyer templates available online from websites like PosterMyWall.
All the templates have been designed by professionals, so you know they’ll look good. Simply choose the one that best fits your brand and customize the information with the drag-and-drop editor. You can then upload to your website and social media channels, or even print them out to hang around town for some old-school marketing.
Templates are easily the best way to ensure professional quality promotions without taking valuable time from your busy schedule.
Run targeted ads
If your marketing materials don’t reach the right audience, it’s just wasted time and materials. Targeted ads are a great way to ensure you reach only the most tech-savvy startups to promote your conference.
Since nearly everyone uses social media these days (5 billion worldwide, to be exact), running a few social ads is a simple and cost-effective way to reach tech startups. For just a few dollars per day, you can get thousands of additional views on your marketing promotions outside of your normal follower group.
Even better, you can choose the audience you want your ads to reach. You can select demographic information to target, including age, gender, location, and even interests — like technology or startups. These targeted ads ensure you reach only the people who would be interested in attending your conference, ensuring maximum marketing efficiency.
Offer early registration discounts
You need some serious money to create a startup. Every penny matters! So when it comes time to promote your tech conference, offer an early registration discount to get more attendees.
Any startups even slightly interested in your conference will jump at the chance to get tickets because they don’t want to miss out on the great deal. As an added bonus, you’ll have an early count on how many people to expect for your seminar, which is incredibly helpful for any event planner.
Collaborate with incubators and accelerators
When someone wants to create a startup, they need to do a lot of research and planning. And to help with that research and planning, they’ll likely reach out to incubators and accelerators. If you know tech startup founders will be looking for these people, why not reach out first and see if they’ll promote your tech conference?
Incubators and accelerators work with a lot of startups. By collaborating with them, you can promote your tech conference to your exact target demographic through a team that the startups trust. Now that’s efficiency!
Engage in online forums
People who want to keep up with tech advancements love online forums. It’s where you find all the latest information. According to research, 76% of internet users participate in at least one online community.
The best part about forums from a marketing perspective is that you know exactly what the user demographic is interested in. Obviously, if you find a tech forum, only people interested in technology will be there — making it the perfect place to promote your tech conference.
Once you find the perfect forum, engage with the other users, ask and answer questions, and post a few of your promotional materials. It’s all about targeting the right people!
Highlight success stories from previous events
All startup founders want to succeed. That’s usually what drives them to create a startup in the first place! But they want to know that any investment they make is well-founded, including time investments. Show them that your conferences are beneficial by highlighting success stories from previous conferences.
Reach out to some past attendees to see what they took away from your previous conference. Write down their statements and include them in your marketing materials. When startup founders see how successful other startups were after attending your conference, they’ll be lining up to get tickets!
Get more startups at your next tech conference
Startups are always looking for innovative ways to make their businesses better. And your tech conference can do just that! People just need to know about it. Spread the word about your next event by creating professional graphics, run targeted ads, offer early registration discounts, collaborate with incubators and accelerators, engage in online forums, and highlight success stories from your previous events. If you can do all that, there’s no way any cutting-edge startups would want to miss your conference.
